Pro-active management and the forward-looking compila-tion of a property portfolio are decisive factors in the success or failure of real estate investing. Identifying potential, and optimising the opportunities via active asset managent is amoungst Harpen‘s most important roles. We implement this successfully not only for our own property, however also as a comprehensive service provider for third parties – this is further complimmented via site-specific and customised comercial and residential property development.
Harpen currently manages a widely diversified spectrum of more than 50 commercial properties, with a total usage area of approx. 260,000 square metres. Our proximity to our tenants, continuous market observation and the consistent optimisation of our assets represent the incentives of our daily operations. The active management of our own portfolio with targeted purchases and sales ensures the long-term preservation and enhancement of our own property assets. Here, strategy and timing play a significant role.
On this basis, Harpen accompanies interested investors in the search for suitable properties. Services of Harpen Asset Management include the identification of individual investment goals, and the development of sustainable portfolio strategies, which must be continuously examined against and adjusted to changed market requirements.
Comprehensive analysis ensures transparency, forming the basis upon which resilient and promising recommendations are provided. These include optimisation of the individual performance of a property within the scope of a portfolio strategy. Alternatively, they may involve the identification of saleable properties, or the designation of inefficient areas or areas which do not conform to strategy where sale would make sense – Harpen has the know-how, and the capacity to implement it. The substantial value leverage for property and portfoliooptimisation lies in the interaction of the fields of duties listed here by way of example:
- Tenant management
- Rental income optimisation
- Cost minimisation
- Building optimisation
- Portfolio structuring
Ever shortening building life-cycles, and increasing land costs and service charges, stand opposed to the growing demands of tenants. Passive maintenance of the status quo is no longer sufficient to meet current market requirements. Only active and market-oriented management makes property a good value investment.